Welcome to SMAnalytics

Your complete Instagram analytics solution for tracking, analyzing, and optimizing your social media performance

📊 Overview

SMAnalytics is a powerful, easy-to-use tool designed for Instagram users, influencers, and businesses to gain deep insights into their account performance. Whether you're just starting out or managing multiple accounts, our comprehensive analytics tools help you make data-driven decisions to grow your Instagram presence.

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Validation Tools

Verify your username and profile settings

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Growth Tracking

Monitor your follower growth over time

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Engagement Analysis

Calculate and optimize engagement rates

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Account Comparison

Compare performance with competitors

🚀 How It Works

1

Choose a Tool

2

Enter Your Data

3

Get Instant Results

4

Take Action

Getting Started

1. Select a tool from the sidebar based on what you want to analyze
2. Input your Instagram data manually in the provided fields
3. Click the calculate button to get instant analytics
4. Review the results and read the suggestions provided
5. Generate a comprehensive report to see all your analytics in one place

Key Features

  • Username Validation: Ensure your username meets Instagram requirements
  • Ratio Analysis: Check if your followers-to-following ratio is healthy
  • Growth Tracking: Calculate monthly growth percentage
  • Engagement Metrics: Measure how well your content performs
  • Posting Strategy: Get recommendations on optimal posting frequency
  • Profile Health: Get an overall assessment of your account

ℹī¸ About SMAnalytics

SMAnalytics is a comprehensive Instagram analytics platform designed to help users, content creators, and businesses understand and improve their Instagram performance. Our mission is to make social media analytics accessible to everyone, regardless of technical expertise.

đŸŽ¯ Our Mission

We believe that everyone should have access to powerful analytics tools to grow their social media presence. SMAnalytics provides easy-to-use, accurate calculations that help you make informed decisions about your Instagram strategy.

✨ What Makes Us Different

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Privacy First

No data storage, all calculations happen in your browser

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Instant Results

Get real-time analytics without waiting

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Educational

Learn what each metric means and how to improve

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Completely Free

All features available at no cost

📚 Who Is This For?

  • Content Creators: Track your growth and engagement
  • Small Businesses: Optimize your social media marketing
  • Influencers: Monitor your performance metrics
  • Students: Learn about social media analytics
  • Marketing Teams: Analyze competitor accounts

🛠ī¸ Technology

Built with HTML, CSS, and JavaScript, SMAnalytics runs entirely in your browser. No backend servers, no API calls, no data collection. Your information stays private and secure on your device.

✅ Username Validation

💡 What is this?
This tool checks if your Instagram username meets the platform's requirements for length and format.

📋 Username Requirements:

  • Must be between 3 and 30 characters long
  • Cannot contain spaces
  • Can include letters, numbers, periods, and underscores
  • Should be easy to remember and type
  • Avoid using too many numbers or special characters

💡 Tips for a Great Username:

  • Keep it short and memorable
  • Make it relevant to your brand or niche
  • Avoid complex combinations that are hard to spell
  • Check if the same username is available on other platforms
  • Consider using your real name for personal branding

📊 Followers-Following Ratio

💡 What is this?
This ratio shows the relationship between your followers and the accounts you follow. A higher ratio indicates better account authority.

📊 Understanding Your Ratio:

  • Ratio â‰Ĩ 2.0: Excellent! You have strong account authority
  • Ratio 1.0-2.0: Average. Room for improvement
  • Ratio < 1.0: Consider unfollowing inactive accounts

đŸŽ¯ Improvement Strategies:

  • Create high-quality, engaging content consistently
  • Unfollow accounts that don't follow back
  • Engage with your audience through comments and stories
  • Use relevant hashtags to reach new audiences
  • Collaborate with other creators in your niche

📈 Monthly Growth Rate

💡 What is this?
Calculate the percentage increase or decrease in your followers over the past month.

📈 Growth Benchmarks:

  • 10%+ per month: Exceptional growth - keep it up!
  • 5-10% per month: Great growth trajectory
  • 2-5% per month: Steady, healthy growth
  • 0-2% per month: Slow growth - try new strategies
  • Negative growth: Time to reassess your content strategy

🚀 Boost Your Growth:

  • Post consistently at optimal times for your audience
  • Use Instagram Reels to reach new audiences
  • Engage with your community daily
  • Run contests or giveaways to attract new followers
  • Cross-promote your Instagram on other platforms

đŸ’Ŧ Engagement Rate Calculator

💡 What is this?
Engagement rate measures how actively your audience interacts with your content. It's calculated as (Total Likes + Total Comments) / Followers × 100.

đŸ’Ŧ Engagement Rate Standards:

  • 5%+: Excellent - highly engaged audience
  • 2-5%: Good - healthy engagement levels
  • 1-2%: Average - room for improvement
  • Below 1%: Low - focus on building engagement

✨ Increase Engagement:

  • Ask questions in your captions to encourage comments
  • Create content that resonates with your audience's interests
  • Use Instagram Stories to connect with followers daily
  • Respond to all comments to build community
  • Post carousel content which typically gets more engagement
  • Share behind-the-scenes content to build authenticity

📅 Posting Consistency Checker

💡 What is this?
Consistency is key to Instagram growth. This tool evaluates your posting frequency and activity level.

📅 Activity Levels:

  • 7+ posts/week: Very Active - excellent consistency!
  • 4-6 posts/week: Active - great posting schedule
  • 2-3 posts/week: Moderate - consider posting more
  • 1 post/week: Low Activity - increase frequency
  • 0 posts/week: Inactive - start posting regularly!

⏰ Optimal Posting Strategy:

  • Aim for 3-5 posts per week for steady growth
  • Post at the same times to build audience expectations
  • Use Instagram Stories daily to maintain visibility
  • Don't sacrifice quality for quantity - quality content is key
  • Plan your content in advance using a content calendar
  • Mix different content types: photos, carousels, Reels, Stories

⭐ Content Performance Score

💡 What is this?
Measures individual post performance. Score = Likes + (Comments × 2). Comments are weighted more as they indicate stronger engagement.

⭐ Performance Levels:

  • 1000+ points: Viral content! Replicate this success
  • 500-999 points: Excellent performance
  • 200-499 points: Good engagement
  • 50-199 points: Average performance
  • Below 50: Low performance - analyze what went wrong

đŸŽ¯ Content Tips:

  • Analyze your best-performing posts and replicate their elements
  • Use compelling captions that tell a story
  • Post at times when your audience is most active
  • Use relevant hashtags (10-15 per post)
  • Create visually appealing, high-quality images
  • Experiment with different content formats

🚀 Account Growth Status

💡 What is this?
Evaluates your growth rate to determine if your account is growing fast, normally, slowly, or declining.

📊 Growth Categories:

  • 10%+: Fast Growth 🚀 - You're doing amazing!
  • 5-10%: Good Growth 📈 - Keep up the great work
  • 2-5%: Normal Growth 📊 - Steady progress
  • 0-2%: Slow Growth 🐌 - Time to optimize
  • Negative: Declining 📉 - Strategy overhaul needed

🚀 Accelerate Growth:

  • Collaborate with other creators for cross-promotion
  • Run Instagram ads to reach targeted audiences
  • Host giveaways with entry requirements (follow, tag, share)
  • Create shareable content (memes, quotes, infographics)
  • Engage with accounts in your niche daily
  • Use trending audio in Reels to increase discoverability

đŸ‘Ĩ Audience Reach Estimator

💡 What is this?
Estimates how many people see your posts based on your followers and engagement rate. Reach = Followers × (Engagement % / 100).

📱 Understanding Reach:

  • Not all your followers see every post due to Instagram's algorithm
  • Higher engagement rates = better algorithmic visibility
  • Reach can be boosted through hashtags and Explore page
  • Stories and Reels can expand your reach beyond followers

📈 Maximize Your Reach:

  • Post when your audience is most active (check Insights)
  • Use 10-15 relevant hashtags to reach new audiences
  • Create Reels which have higher organic reach
  • Encourage saves and shares (algorithm loves these)
  • Respond to comments quickly to boost engagement
  • Use location tags to reach local audiences

💚 Profile Health Indicator

💡 What is this?
Provides an overall health score for your Instagram account based on followers, engagement, and posting frequency.

💚 Health Score Breakdown:

  • Score 7-9: Healthy 💚 - Your profile is thriving!
  • Score 4-6: Average 💛 - Good foundation, room to grow
  • Score 0-3: Needs Improvement 🔴 - Focus on optimization

đŸĨ Profile Optimization:

  • Complete your bio with keywords and a clear call-to-action
  • Use a professional, recognizable profile picture
  • Maintain a consistent aesthetic/theme in your feed
  • Add highlights to showcase your best Stories
  • Link your other social media accounts
  • Regularly update your content to keep followers engaged

⚖ī¸ Compare Two Accounts

💡 What is this?
Compare two Instagram accounts to see which has better performance. Useful for competitive analysis or choosing collaboration partners.

Account 1

Account 2

⚖ī¸ Comparison Metrics:

  • The comparison uses a weighted score: Followers × (Engagement Rate / 100)
  • A smaller account with high engagement can outperform larger accounts
  • Engagement quality often matters more than follower count
  • Use this to benchmark against competitors in your niche

đŸŽ¯ Competitive Analysis Tips:

  • Study what type of content performs best for competitors
  • Note their posting frequency and timing
  • Analyze their hashtag strategy
  • Look at how they engage with their audience
  • Identify gaps in their content you could fill

⏰ Best Time to Post

💡 What is this?
Get recommendations on optimal posting frequency based on your current posting habits.

⏰ General Best Times to Post:

  • Weekdays: 6-9 AM, 12-2 PM, 5-7 PM
  • Weekends: 9-11 AM, 5-7 PM
  • Best Days: Tuesday through Friday
  • Worst Days: Sunday (generally lower engagement)

📅 Posting Strategy:

  • Check Instagram Insights to find when YOUR audience is online
  • Test different posting times and track results
  • Consider your audience's time zone
  • Quality over quantity - don't post too frequently
  • Maintain consistency in your posting schedule
  • Use scheduling tools to post at optimal times

📋 Generate Analytics Report

💡 What is this?
Generates a comprehensive summary of all the analytics you've calculated. Make sure to use other tools first!

📊 Using Your Report:

  • Review all metrics to get a holistic view of your account
  • Identify your strongest and weakest areas
  • Set specific goals for improvement in low-performing areas
  • Track your progress by generating reports monthly
  • Share insights with team members or collaborators